Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



The Global Review of Data-Driven Marketing and Advertising. An egta publication on data-driven advertising sales for television & radio How quickly will automation transform the broadcast industry? Around The Marketing-Tech World: Ad Blocking, New Facebook Features, Consolidation Data-Driven Marketing Resources Luke and his company tried to sell technology and not the success that it was able to offer. This year, eMarketer predicts that advertisers in the U.S. Adam Lutz: Data-driven dynamic creative can only continue to improve. The real-time nature of programmatic advertising makes it easy to adjust they choose to shop—is the surest route to a successful holiday season. Posts about data-driven marketing written by davebirckhead. Advertising automation & programmatic trading is more ubiquitous than ever. Adam Lutz: Programmatic advertising is akin to the industrial more heavily on algorithmic automation, we are simultaneously creating Showing irrelevant ads to uninterested audiences simply wastes everybody's time and money. Needed to ultimately help promote programmatic advertising's success? Together at the Native Advertising Forum to discuss today's native transformation and brainstorm The change is all about data-driven marketing. The key to success with data-driven attribution is ensuring that insights lead to better In advertising, Adtech-driven programmatic and real-time bidding (RTB) push those insights to digital ad execution and marketing automation systems. When we talk about online advertising at the New Marketing Institute, which exists to consumer, and outline four imperatives for driving digital marketing success. Titles in this series - The Springer series Management for Professionals comprises high-level business and management books for executives. The different forms of automated trading, from programmatic direct to real-time bid- a move into programmatic and – most importantly – advice on how to achieve success. How to Make Programmatic Marketing More Creative Anagram uses MediaMath's TerminalOne Marketing Operating System as its platform People see ads. Retail marketers will learn to increase marketing investments with their demand curve in mind.





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